25 AUG, 2023
Tanushree Debbarma
ernaltVideo- YouTube/blue_eternal
4th gen K-pop idols are those who made their debut from the mid-2010s onwards. Since 4th gen K-pop stars greatly influence future luxury buyers, luxury brands are eager to sign deals with them. Take a look at some 4th Gen ambassadors.
Photo- Twitter/dadodado2010
All of the AESPA members have been selected as the global ambassadors for Givenchy as a group.
Photo- Twitter/pradatxt
IVE, a Korean girl group's member Wonyoung who is currently one of the most popular K-pop idol, is the brand ambassador for the Italian luxury brand- Miu Miu.
Photo- Twitter/imconfused34
NMIXX are known for their signature genre-fusion sound and the girl group was announced as the Global ambassadors for Loewe, one of the oldest Spanish luxury brands in 2022.
Photo- Twitter/enhypentanholic
The K-pop boy band got appointed as First house Ambassadors for the French fashion brand AMI. "First house ambassador" is a phrase in the fashion-luxury field for a famous person who showcases and promotes a brand's first collection.
Photo: Twitter/viraltakes
The unique voice of Stray Kids' Felix became the House Ambassador of the world's most valuable luxury brand Louis Vuitton on August,22,2023.
Photo: Twitterkpop_herald
In January, IVE's Yu Jin became the newest Brand Ambassador for the Italian luxury brand Fendi.
Photo- Instagram/newjeans_official
New Jeans members- Hanni, Hyein, and Danielle were also chosen to be ambassadors for famous luxury brands such as Gucci, Louis Vuitton, and Burberry respectively, just half a year of their debut.
Photo- skzlmhs
Stray Kids Hyunjin known for his mesmerizing visuals and unique fashion was announced to be a Global Ambassador for Versace in July 2023.