4th Gen K-pop Idols Who Are International Brand Ambassadors

25 AUG, 2023

Tanushree Debbarma

ernaltVideo- YouTube/blue_eternal

4th gen K-pop idols are those who made their debut from the mid-2010s onwards. Since 4th gen K-pop stars greatly influence future luxury buyers, luxury brands are eager to sign deals with them. Take a look at some 4th Gen ambassadors. 

4th gen k-pop idols 

Photo- Twitter/dadodado2010

All of the AESPA members have been selected as the global ambassadors for Givenchy as a group.

AESPA- GIVENCHY

Photo- Twitter/pradatxt

IVE, a Korean girl group's member Wonyoung who is currently one of the most popular K-pop idol, is the brand ambassador for the Italian luxury brand- Miu Miu. 

wonyoung- miu miu 

Photo- Twitter/imconfused34

NMIXX are known for their signature genre-fusion sound and the girl group was announced as the Global ambassadors  for Loewe, one of the oldest Spanish luxury brands in 2022.

NMIXX- LOEWE

Photo- Twitter/enhypentanholic

The K-pop boy band got appointed as First house Ambassadors for the French fashion brand AMI.  "First house ambassador" is a phrase in the fashion-luxury field for a famous person who showcases and promotes a brand's first collection.

enhypen- AMI

Photo: Twitter/viraltakes

The unique voice of Stray Kids' Felix became the House Ambassador of the world's most valuable luxury brand Louis Vuitton on August,22,2023. 

felix- louis vuitton

Photo: Twitterkpop_herald

In January, IVE's Yu Jin became the newest Brand Ambassador for the Italian luxury brand Fendi.

Yu jin- fendi

Photo- Instagram/newjeans_official

New Jeans members- Hanni, Hyein, and Danielle were also chosen to be ambassadors for famous luxury brands such as Gucci, Louis Vuitton, and Burberry respectively, just half a year of their debut.

new jeans- GUCCI, LOUIS VUITTON AND BURBERRY

Photo- skzlmhs

Stray Kids Hyunjin known for his mesmerizing visuals and unique fashion was announced to be a Global Ambassador for Versace in July 2023.

Hyunjin- VERSACE