Society has set beauty standards for women since time immemorial. From clear skin to a perfect body, women have always been boxed in 'perfect' boxes.
Some agencies, especially model agencies, are trying to change it. A similar model agency will be opening in Italy.
PHOTO: apThe filters from Instagram are not available IRL, and real bodies are often imperfect.
This model agency, the first of its kind, The Imperfetta (Imperfect), was started in 2020 by Carlotta Giancane.
Giancane's models for the agency are generally those who defy the industry’s pre-established standards of beauty.
PHOTO: apMeet Lucia Della Ratta, a university student in Rome who has albinism (a condition where the skin, eyes are hair are extremely pale).
Sonia Spartá is a 28-year-old from Sicily who has been bullied all her life. The dark spots on her face and body are the result of a form of hyperpigmentation.
Photo: apModels pose during a photo shoot for "L'Imperfetta (The Imperfect) model agency in Rome.
We need more model agencies like this one, instead of just chatting about body positivity, to make a real change.