31 AUG, 2023
Ayaan Paul Chowdhury
Photo: Red Chillies Entertainement
The highly anticipated first trailer for Shah Rukh's Jawan is finally out and the action-thriller is already a social media phenomenon.
Shah Rukh's character takes on various avatars and timelines in the film that includes the likes of...
Photo: Red Chillies Entertainement
Channeling his inner Chulbul Pandey.
Photo: Red Chillies Entertainement
Rocking that Lex Luthor-like villainous vibe.
Photo: Red Chillies Entertainement
Reminiscent of Marvel's Moonknight.
Photo: Red Chillies Entertainement
Straight out of A Few Good Men.
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Donning a wardrobe and style that's giving Swades.
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Letting a couple dozen bad-guys have it.
Photo: Red Chillies Entertainement
Photo: Red Chillies Entertainement
The trailer was released following an elaborate pre-release event in Chennai. The cast and crew gathered before a large crowd of fans to discuss the movie.
Photo: Red Chillies Entertainement
Nayanthara's character seems to not only play the role of a determined cop tasked with tracking down the vigilante, but also serves as the romantic interest for different versions of Shah Rukh's character.
Photo: Red Chillies Entertainement
Vijay Sethupathi portrays the antagonist across different timelines. His character describes himself as the fourth-largest arms dealer globally, implying a significant threat in the story.
Photo: Red Chillies Entertainement
Deepika Padukone makes a brief appearance in the trailer, suggesting that her character might meet a tragic fate within the movie.
Video: Red Chillies Entertainement
Video: Red Chillies Entertainement
The standout dialogue delivered by King Khan himself, "Bete ko haath lagane se pehle, baap se baat kar" has his fans going gaga for just how meta it is.
Jawan looks to be a blend of vigilante thriller and masala entertainment genres and promises a mix of action, drama, and a whole lot of SRK.
Video: Red Chillies Entertainement
Jawan marks Shah Rukh Khan's substantial effort to achieve pan-Indian success following his previous hit Chennai Express and the blockbuster success of Pathaan.
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Originally scheduled for a June release, Jawan was postponed to allow more time for post-production work to deliver a more polished product. It is hitting the screens on September 7.
Video: Red Chillies Entertainement
Similar to his approach for Pathaan, Shah Rukh employs a promotional strategy centered around public events, social media AMA sessions, and more traditional marketing tools like soundtrack drops.
Photo: Red Chillies Entertainement
Jawan is set to release in Hindi, Tamil, and Telugu. The film boasts a predominantly Tamil crew, and key cast members from South Indian film industries.
Video: Red Chillies Entertainement