A mountain of 2,00,000 condom boxes was the show-stealer on Day 1 of Diesel's Milan Fashion Week.
Photo: InstagramDiesel's collection of denim garments was themed around freedom, pleasure and experimentation with models walking around a mountain of condom boxes.
Video: InstagramDiesel aimed to promote sex-positivity, having fun and enjoying life while being respectful and safe, through their Fall 2023 Ready To Wear collection.
Photo: InstagramDiesel's collection featured ultra-low-rise jeans, devore denim fading into mesh panels, distressed denim-on-denim looks with hanging chains and scraps of silk.
Photo: InstagramThe brand plans on handing out half a billion free company-branded Durex condoms in its stores around the world in April.
Photo: InstagramOnce considered an unfashionable brand, Diesel's style has seen a major revamp with the efforts of its current Creative Director, Glenn Martens.
Photo: InstagramGlenn Martens is a Belgian designer, an alumnus of Royal Academy of Fine Arts who is being credited for changing fashion, one pair of jeans at a time.
Photo: InstagramDrag impersonator Alexis Stone attended Diesel's runway show transformed into Jennifer Coolidge.
Photo: InstagramActress Haley Lu Richardson was also among the front-row guests and was seen sitting next to Alexis Stone dressed as her co-star from The White Lotus.