24 FEB 2023

Mount Condom Stuns
Milan Runway

seemon

mount condom

A mountain of 2,00,000 condom boxes was the show-stealer on Day 1 of Diesel's Milan Fashion Week.

Photo: Instagram

freedom, pleasure, Experiment

Diesel's collection of denim garments was themed around freedom, pleasure and experimentation with models walking around a mountain of condom boxes. 

Video: Instagram

Sex-positivity

Diesel aimed to promote sex-positivity, having fun and enjoying life while being respectful and safe, through their Fall 2023 Ready To Wear collection.

Photo: Instagram

cheeky style

Diesel's collection featured ultra-low-rise jeans, devore denim fading into mesh panels, distressed denim-on-denim looks with hanging chains and scraps of silk.

Photo: Instagram

condom giveaway

The brand plans on handing out half a billion free company-branded Durex condoms in its stores around the world in April.

Photo: Instagram

diesel revamp

Once considered an unfashionable brand, Diesel's style has seen a major revamp with the efforts of its current Creative Director, Glenn Martens.

Photo: Instagram

glenn martens

Glenn Martens is a Belgian designer, an alumnus of Royal Academy of Fine Arts who is being credited for changing fashion, one pair of jeans at a time.

Photo: Instagram

IS THAT jennifer coolidge?

Drag impersonator Alexis Stone attended Diesel's runway show transformed into Jennifer Coolidge.

Photo: Instagram

Actress Haley Lu Richardson was also among the front-row guests and was seen sitting next to Alexis Stone dressed as her co-star from The White Lotus. 

Celebrity guests

Photo: Instagram