27 JULY, 2023
Tanushree Debbarma
Photo: Instagram/Barbie
Discovery CEO David Zaslav initiated an internal marketing campaign titled 'Operation Barbie Summer' to promote Greta Gerwig's Barbie globally. Take a look at their best marketing stunts.
Photo: The Boston Calender
Fan girl Fantasy and Warner Bros hosted a special dream cruise sailing out from Boston Harbor on June 30, 2023.
Photo- Instagram/a_plastic_tan
The show Barbie Dreamhouse Challenge has teams renovating a house to look like Barbie's Dreamhouse. Supermodel Ashley Graham hosts the show, and only two episodes have aired so far.
Photo: Twitter/aakashg0
World of Barbie at Santa Monica, Los Angeles, US offers an interactive exhibit where visitors can fulfill their life-size Barbie dreams.
Photo- Twitter/aakashg0
Mattel, the original Barbie owners, had all its products on the Barbie theme - UNO cards, cars, the Barbie movie cast Mattel dolls and all else.
Photo: DailyO
You can just Google, upload or click your pic and it generates a picture of yours as Barbie or Ken.
A Barbie Dreamhouse in Malibu could be booked on Airbnb and one could stay there for free!
Photo: Instagram/luxury_listings
Photo- Twitter/aakashg0
Lockheed Martin, the famous aerospace company and Barbie's partnership was one of most stunning ones.
Photo: DailyO
The Internet went crazy seeing how Google sparkles when one searches Barbie, Greta Gerwig, Margot Robbie and Ryan Gosling.
Photo: Instagram/andrewmukamal
Throughout the promotions of Barbie, Margot Robbie was styled like the real Barbie dolls, attracting positive attention from the audience.
Video Twitter/aakashg0
Barbie's box office success is also because of their best marketing stunts. And this 3D ad in front of the Burj Khalifa in Dubai, UAE, left the Internet speechless.