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Twitter war over Modi-chaiwala jibe proves BJP and Congress care about memes more than India

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DailyBite
DailyBiteNov 22, 2017 | 22:11

Twitter war over Modi-chaiwala jibe proves BJP and Congress care about memes more than India

While there was no occasion to post the derogatory meme, there was no reason to react to it

The political discourse of the country has touched a new low, with leaders of national parties waging a war over a meme on Twitter weeks ahead of the Gujarat Assembly elections. That most of them are not interested in genuine issues that voters face was not unknown to us, but the fact that unleashing a volley of tweets is so important to them is disturbing.

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The “non-issue” started when Yuva Desh, an online magazine of the Congress’s youth wing, tweeted a meme featuring Prime Minister Narendra Modi, US president Donald Trump and UK prime minister Theresa May. The meme, at a time elections are imminent, makes fun of PM Modi's pronunciation and mocks his “tea-seller” background.

It shows Modi talking to the other two leaders about the Opposition's meme attacks on him and the PM pronouncing the word meme as “maymay”. Trump corrects his pronunciation, while Theresa May condescendingly asks Modi to go back to selling tea.

While there was no occasion to post the derogatory meme, there was no reason to react to it either. That would show maturity, a trait our political parties are not ready to imbibe. So, a Twitter war breaks out.

Gujarat chief minister Vijay Rupani points out the derogatory tweet and slams the Congress:

The tweet gets deleted. Union minister Ravi Shankar Prasad questions the Congress leadership on whether the meme has got the approval of party president Rahul Gandhi.

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Other leaders, too, joined the war.

Immediately, the Congress leadership distanced itself from the handle and regretted the tweet. It said the Twitter handle is managed by volunteers, not by the Youth Congress. “INC strongly disapproves and rejects such humour through memes. Differences on policy and opinion aside, Congress culture imbibes respect for PM and all political opponents,” it said. Yuva Desh apologised too.

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Meanwhile, BJP IT cell head Amit Malviya found an old “gem” tweeted by Yuva Desh.

This could have been enough for an evening. But the meme-counter meme game on Twitter had gathered momentum. So, BJP MP Paresh Rawal added to it, tweeting, “Our Chai-wala is any day better than your Bar-wala!”, only to delete it later with a note of regret.

It didn’t stop there, and Congress leader Randeep Surjewala pitched in:

Instead, a new hate campaign with #SerialAbuserBJP started trending on Twitter with the Youth Congress steering it by pointing out an equally derogatory meme on Sonia Gandhi by some trolls who are being followed by Prime Minister Narendra Modi:

This is not the first time that our political leaders have picked up a digital debate leading nowhere. A few days ago, Amit Malviya stirred a controversy by tweeting a photo of India's first Prime Minister Jawaharlal Nehru with his sister and niece in his desperate attempt to prove that Patidar leader Hardik Patel had Nehru’s DNA in the wake of a "sex CD" involving the latter.

At a time when the supersonic missile BrahMos is successfully test-fired by India and the country wins at the International Court of Justice (ICJ) beating the UK, it is unfortunate that the political discourse at home is yet to go beyond its myopic vision of who makes a meme on what.

Last updated: November 22, 2017 | 22:21
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