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Instagram is testing generative AI with some brand-new features, it seems

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Sweta Gupta
Sweta GuptaAug 02, 2023 | 08:00

Instagram is testing generative AI with some brand-new features, it seems

As the world rapidly moves into the digital era, AI emerges as a true game-changer.

While Threads has undoubtedly become a top priority for the Instagram team, they are not neglecting their promise to integrate generative AI elements.

Meta has already made strides in this direction, particularly with generative AI tools for advertising. But the innovation doesn't stop there.

Instagram is also diligently working on bringing creative AI tools to regular users, making them accessible through the platform's feeds.

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Alessandro Paluzzi, a developer who delves into the app's code to reveal unreleased features helps us get a sneak peek into what's cooking for the gram.

1.    Generative AI sticker creation

  • Let your creativity run wild as AI-generated stickers become available for use.
  • This feature will allow users to add unique and captivating elements to their stories and posts.
  • It will also enable creating stickers through text prompts.

2.    Visual editing magic

  • It's revamp time with new visual tools.
  • Seamlessly remove or replace elements in your images during the creation process.
  • Experience the magic of the 'AI brush,' allowing you to replace parts of your picture with AI-generated content.

  • Want a new background? Just describe your desired setting, and the AI will make it happen.
  • Additionally, 'Restyle' enables you to re-create sections of your image using simple text prompts.

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3.    AI chatbot

Instagram's got a surprise in your DMs.

  • Meet their AI chatbot, ready to chat about anything and everything.
  • Just type @ai to summon it and get answers on dinner spots, movie suggestions, or settle disputes with some fun trivia.

4.    Message summary

  • Don't want to read lengthy DMs? No worries, they've got your back with an AI-powered message summarizer.
  • With DMs becoming the go-to for interactions on IG, this nifty tool can be pretty handy.

But well trusting AI to grasp all the context can be a hilarious adventure.

5.    Labels on AI-generated content

No More Mystery in the Magic!

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  • Instagram's leveling up transparency with AI-generated content.
  • Say hello to new labels that reveal when an image is crafted by generative AI.
  • The game plan? If it's made with Meta's own AI tools, it'll be clearly marked.
  • And that's not all - creators will be asked to add a 'created by AI' label to posts from other AI tools they use.

No more secrets, just AI-azing creations!

In a latest update, Instagram is currently developing a feature called "Standouts," which aims to celebrate the individuals and moments that have significantly contributed to shaping your personal Instagram journey.

It's a way to highlight and recognize the people and experiences that have made your time on the platform memorable and impactful.

With the rapid growth of generative AI, ensuring transparency becomes crucial. While some may try to bypass AI-generated image tags for deception, these indicators hold great significance.

Currently, the available generative AI tools like chatbots and visual creations may seem modest, producing slightly quirky visuals.

However, we are just scratching the surface of AI's potential. Artistic exploration using generative AI will be the true litmus test, as we seek to create new, human-centered art forms.

Last updated: August 02, 2023 | 08:00
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