Elon Musk is officially the "Chief Twit"; his Twitter bio says so!
The world's richest man now also owns the world's most popular Town Square, Twitter. The Twitter acquisition was all the tech industry could talk about for over half of 2022. The on-again and off-again relationship between Twitter and Musk ended in... a marriage (!) by the deadline set by a US court.
Now, here's all that's changed on DAY 1 of Elon Musk's takeover:
Who all have been fired? Remember the reports that said he's going to fire 75% of Twitter's employees? Well, we don't know if the figures are true but surely the firings have started from the very top.
Elon has arrived for the Twitter board meeting. pic.twitter.com/GCk8odJHl8
— Wall Street Silver (@WallStreetSilv) October 26, 2022
(Source: The Washington Post, CNBC, The New York Times)
Funnily, Peronette had tweeted this a day before she was fired!
Had a great discussion with @elonmusk last evening! Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future! https://t.co/B7NFJhD2hq
— Sarah Personette (@SEP) October 27, 2022
The above are among some of the top Twitter executives who have reportedly been fired. Some of them including Agrawal and Edgett, who were in the office when they were fired, were reportedly escorted out of Twitter building by security.
Thank you to @paraga, @vijaya, and @nedsegal for the collective contribution to Twitter. Massive talents, all, and beautiful humans each!
— Biz Stone (@biz) October 28, 2022
For an average office worker, getting fired may be depressing, but for the above-mentioned names, there was a sweet farewell takeaway.
A fat severance pay? (Source: Business Insider)
All this makes Elon Musk seem like a winner and further boosts his image as a genius leader. His online fans are excited.
But the cool Twitter takeover isn't so cool for Musk in real. To understand why, let's take a look at how Elon Musk financed the deal (Yes, even the richest man can't just buy a company off the shelf!)
How Musk financed the deal: Elon Musk did not want to cough up any of his personal finances to buy Twitter. But he had to!
Given that Elon Musk's world's richest man title, his entire current persona and the market value of his name itself rests on his car-making company Tesla, a lot could go wrong if one or the other fails to perform.
Now, it needs to be noted that the Twitter acquisition itself is not a good buy for Musk.
Not a good buy: Even Elon Musk has acknowledged that he has overpaid for Twitter acquisition.
These are just SOME of the issues plaguing Twitter. We will let THAT SINK in.
Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7
— Elon Musk (@elonmusk) October 26, 2022
Now, let's take a look at what Elon Musk plans to do with Twitter:
Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS
— Elon Musk (@elonmusk) October 27, 2022
Elon Musk adding Donald Trump, Katie Hopkins and Tommy Robinson back onto Twitter… pic.twitter.com/dYbTxDaCfD
— Michael Morgan (@mikewhoatv) October 28, 2022
Now the questions that remain unanswered are:
If Elon Musk fails to revive Twitter, will his reputation be affected? And by reputation, will his market value and subsequently the market value of his companies be affected?
Say, if Tesla's prices were to plummet, will Twitter and Elon Musk both drown with it?
Only time will tell how one of the world's most messiest tech deals will go down in history.