Just when you think Desi's Instagram cannot get any cooler, a young man in a black shirt and snug pants grooves to one of the top songs, and instantly goes viral. The video of this guy's dance moves has taken over Instagram, gaining so much traction that even the Indian National Congress, couldn't resist using it.
If you're not sure what we're talking about, check out the video here:
Now that you've recovered from that, let's delve into the video. It has been circulating widely, inspiring not just memes but also political statements and even business promotions.
About a month ago, the video of the guy (more about him shortly) dancing started circulating and continues to do so. Several influencers, including YouTuber Harsh Beniwal, have given their own spin to the meme. Take a look at some examples:
Not just influencers, even the food delivery app Swiggy challenged a Twitter user to perform the same dance moves in exchange for free snacks. Surprisingly, the Twitter user and their friends did the dance and ended up scoring free snacks!
Check out the complete interaction here:
3000 likes on a video of you all dancing to ‘din vichon tere liye time kadh ke’ 🤪
— Swiggy Instamart (@SwiggyInstamart) October 13, 2023
Interestingly, even the Congress party uploaded the video of the guy dancing, using the meme to mock the central government.
The video went so viral that it caught the attention of the singer of the song, Milind Gaba. Milind Gaba, a renowned singer, lyricist, and producer, wrote the lines of the song for his 2019 track "She Don't Know." He posted this video on Instagram, expressing, "1.1 million reels have been made on #SheDontKnow on Instagram, but this one is epic. Get in touch with him. I want to gift him new black jeans that are bigger than my brother's ankles."
The person in question is Naeem Qureshi. The viral video harks back to the TikTok era, and Naeem recently reposted it, triggering widespread interest. Naeem's Instagram account was also uncovered and rapidly circulated.
Consequently, Naeem found himself back in the limelight, dancing to the same tune. Now, the prevailing sentiment is urging fellow dancers to match his intensity, making it impossible even for them to duplicate their own moves.