BTS Jimin's new Tiffany & Co campaign goes viral

BTS Jimin's new Tiffany & Co campaign, featuring Blackpink's Rose and Florence Pugh, is taking the internet by storm, generating significant attention for the brand.

Jimin as the global ambassador

Tiffany & Co, renowned for its exquisite sterling silver and diamond jewelry, appointed Jimin as its global ambassador on March 2.

• The announcement catapulted the K-pop sensation to worldwide fame, with his 42 million Twitter followers propelling him to become a trending topic, ranking fifth in the US on the platform.

• Tweetsort, a tracking tool for engagement, recorded an astounding 317,000 likes for Tiffany & Co's tweet, making it their most popular ever.

The new campaign

Since Jimin's debut as the global ambassador, Tiffany & Co has showcased his picture as their Twitter background, emphasizing his influential presence.

The Tiffany Lock collection, featuring Jimin, Rosé, and Florence Pugh, has become a hot topic of discussion among fans.

While official photos of Rose and Florence Pugh as house ambassadors were shared by Tiffany & Co., Jimin's photos were kept under wraps.

However, behind-the-scenes exclusive photos from the campaign, along with his main picture, have gone viral, hinting at a clever marketing strategy by the luxury house.

Esquire, an American men's magazine, was the sole platform that shared these exclusive pictures, which rapidly went viral thanks to BTS's massive fan base. The photo credits were rightfully given to Tiffany & Co.

Fans are eagerly anticipating the official release of the campaign looks.

Earlier this year, Jimin was also appointed as a Dior brand ambassador. Notably, both Dior and Tiffany & Co are part of LVMH Moet Hennessy Louis Vuitton.