Indira Gandhi vs Priyanka Gandhi Vadra: Decoding the charisma of nostalgia
Everything, they say, is fair in love and war. And any veteran of politics will tell you that Indian politics is both.
Naturally then, in the lead-up to the Lok Sabha elections of 2019, both the BJP and the Congress will want to bring in their A-game.
Today, as we see Priyanka Gandhi Vadra’s name and face being flashed on our television screens, you know the Congress has won this round — at least, by the sheer speed at which they struck the hammer.
For Priyanka truly is their trump card. Her popularity rivals that of Sonia and Rahul combined. And if you had any doubts, just YouTube any footage from the Congress’s rally at Raebareli.
“We want Priyanka,” was the mass verdict.
And they shall have their way.
If the Congress is patting themselves on the back for playing this card — with slogans like “Dahan karo Modi ki Lanka, Behan Priyanka” — should the BJP be far behind in criticising the move? By dropping Priyanka into the arena, the Congress has accepted Rahul’s incompetence, or so says the BJP.
Well, we can debate that, and so much more. But can we just take a moment to reflect on Priyanka’s ‘packaging’ and the ghost of Indira Gandhi lurking behind her shoulder, please?
The whole ‘nine yards’
Many congratulations to Smt Priyanka Gandhi on being appointed as Congress General Secretary for Uttar Pradesh East.We are confident of a great victory under your able-leadership.India awaits a new era! pic.twitter.com/vTCqrrXPeD
— Youth Congress (@IYC) January 23, 2019
There’s something about women in politics in India and sarees. Now Priyanka has always looked and dressed the way she has, but what strikes us in this Priyanka 2.0 avatar is her uncanny similarity to grandmother Indira. The ribbon-border purple khadi saree was a win. Full points for taking a thread from nostalgia and spinning a whole nine yards off it.
The ‘hair’ of tomorrow
Is Priyanka the Congress heir? We’d sure want that. But for now, let’s just say that the only thing missing from her carefully cropped and styled hairdo is Indira’s signature white streak. She’ll get there for sure.
— Vijay Prithvi Dhillon (@DhillonVijay) January 23, 2019
Greying of hair is inevitable in Indian politics.
The ‘nose’ for power
Those who religiously follow political cartoons know that Indira’s sharp parrot-like nose was one of her most caricatured features. Clearly so, because it was also the most stand-out one. Rajiv Gandhi inherited that. And then there is Priyanka.
Is Shri Priyanka Gandhi the new Indira Gandhi!!?? #priyankagandhi #PriyankaEntersPolitics pic.twitter.com/CpuC4GoHbZ
— satya pamula (@satyapamula) January 23, 2019
As long as she is keeping it out of other people’s business and not sticking it high up in the air like granny dearest, we are only nodding at the resemblance.
‘Making-up’ for the past
Even before Rahul Gandhi learned to say ‘women empowerment’ and took it to the moon and back on a popular television interview, Priyanka was associated with the actual groundwork the party would eventually go on to boast of.
No, she wasn’t just a pretty face. She was the face that meant business — elegantly, of course.
#PriyankaGandhi congress ki parmpara rhi h ki unki virast sirf gandhi parivar aaga badh sakta h aur Nehru -Gandhi parivar ki virsat sirf ladkiya aaga badhati h jis tarah Indira Gandhi na apna bap ki virsat ko aaga bdhai usi tarah ab Priyanka aapna maa ki virsat ko aaga bdhyangi pic.twitter.com/i82aIJGk2f
— Uddeshya Thakur (@uddeshy54880414) January 23, 2019
‘Iron’ in the fire
Remember when Priyanka lashed out at a reporter during the Congress’s candlelight vigil against the Kathua rape? Much like Indira, Priyanka is not one to take nonsense. What was Indira called for her iron will? The 'Iron Lady' of India, of course. And isn't Priyanka just that — the iron in the fire?
Clearly, apart from all the political games, what the Congress is playing this Lok Sabha election, 2019, is the mind of their voters. By giving them a carefully 'packaged' persona of Priyanka, modelled immaculately after their most successful leader, Indira Gandhi, they're hoping that if not the charisma, at least the nostalgia will work.