Why BTS V is the secret Weapon of the K-pop band

The rumors of K-pop boy band BTS V's solo debut surfaced a few years ago, and he is also famously known as the 'secret Weapon' of the group. However, his recent events have garnered even more attention, particularly the Cartier campaign.

BTS V in 2023

Following the confirmation of their compulsory military service, each member of BTS has been individually focusing on their careers. The group has become global ambassadors for prestigious brands and products, including Louis Vuitton, Coca-Cola, Samsung, Puma, and more.

Kim Taehyung, also known as V, has been on a roll with brand endorsements in 2023 and actively participating in luxury brand events.

• He serves as the brand ambassador for Celine, a renowned French luxury fashion brand. In March, V graced the cover of ELLE Korea as Celine's ambassador and shared pictures of his Celine campaign.

• In April, he attended the Celine Seoul Pop-Up store event alongside Lisa from Blackpink and actor Park Bo-gum, together known as Celine's trio.

• V also made an appearance at Naomi Campbell's birthday bash in Cannes, promoting Celine as part of the trio.

• His timeless style, which he has maintained as a BTS member, is cherished and loved by luxury brands. The "Le Jazz de V" set the internet abuzz as V's classic style made yet another bold statement.

• Cartier, the world's leading luxury brand, officially announced V as its newest ambassador on July 19, featuring him wearing The Panthere de Cartier collection.

• The Cartier Panther necklace he donned quickly sold out after the brand's official tweet, even crashing the Cartier website, which has now been resolved.

Amidst the viral tweets of "KTH1 is COMING," which have taken over the internet, BigHit, BTS's management agency, has not officially confirmed anything and has chosen to respond only when the schedule is finalized, currently focusing on Jungkook's solo.

Idols as 'secret weapons' in the K-pop industry

In today's world, Korean pop, or K-pop, wields a massive influence on a global scale. Within the K-pop industry, the term "secret Weapons" holds significant importance.

Secret Weapons are exceptionally talented individuals, likened to a powerful and impactful force unleashed by entertainment agencies during their debuts in the entertainment world.

A simple Google search about the secret Weapon of any K-pop group reveals names accompanied by key points:

• These idols attract massive attention for their talent and charisma.
• They possess strong global impact and wield considerable social influence.
• They serve as powerful marketing tools for promoting brands, products, and endorsements.