Zara, the Spanish multinational fast fashion brand, is currently grappling with an intense boycott due to its latest campaign. The campaign triggered accusations of insensitivity and disrespect from social media users and influencers, particularly concerning the situation in Gaza amid the Israel-Hamas war.
After the backlash, Zara has ultimately chosen to withdraw the campaign, which depicted missing limbs and rubble.
In an Instagram post by Zara, they stated, "The campaign, conceived in July and photographed in September, showcases a series of images featuring unfinished sculptures in a sculptor's studio. Its sole purpose was to exhibit crafted garments within an artistic context."
They said that their intention was not to cause harm to their customers.
Check out the post here:
Zara is getting the Starbucks treatment 👏 pic.twitter.com/cM2gDW65Kr
— FREE PALESTINE (@missfalsteenia) December 11, 2023
Despite Zara's official response, social media users continue to doubt the campaign's intentions, highlighting its insensitivity and inappropriate timing.
For instance, one user commented, "It doesn’t matter when the photos were taken. Why publish them now? Did you not notice the resemblance?!?"