Victoria's Secret launches collection for women with disabilities after they walked the ramp
Right now the collection is available to customers online and in select stores in the US. Photo: dailyO
It looks like Victoria's Secret - the brand that has now been time and again for promoting slim models, and unhealthy beauty secrets is trying to revamp itself. How? It just launched its first collection of undergarments that meet the needs of women with disabilities.
What
Recently, Victoria launched a line of undergarments — available at Victoria’s Secret and its sister brand PINK — which is an inclusive take on the lingerie available for women.
The lingerie is a part of their Adaptive campaign, in which they have featured advocates and women with disabilities.
What does the collection include?
It includes bras priced at $36.95 (3,000 INR Approx) that have a magnetic front closure and front strap adjustors to accommodate customers with disabilities.
Matching underwear is also a part of the collection that retails for $16.50 (Around 1400 INR) and it also boasts magnetic closures at each hip.
And then we have an adaptive Period Bikini underwear which is designed to be worn during menstruation.
People's reaction
The campaign was received with mostly good reactions, and people in the comment section praised the brand for being inclusive.
The viral runway
The move also comes after Victoria's Secret hinted at their launch line, in the New York Fashion Week in the month of September where women with disabilities took the ramp. The show soon went viral and received praised for their new launch.
This is Victoria’s Secret’s new inclusive line. pic.twitter.com/MxFrlU5Po8
— Catch Up (@CatchUpFeed) October 13, 2023
However,
Several users on X, also pointed out that even though the launch seems great, Victoria's Secret a brand form the 70's is now a little late to be inclusive and they should have done this a while ago.
While others pointed out that it was a marketing gimmick to save face as the company’s stock is down 55% this year.
Right now the collection is available to customers online and in select stores in the US.