Selena Gomez's Rare Beauty is finally in India, and people are not happy about higher prices
For years, Indian beauty fanatics and makeup enthusiasts have been praying for one thing more than ever: the launch of Rare Beauty and Fenty Beauty in India. While we cannot comment on Fenty Beauty, it is finally exciting news that Selena Gomez's Rare Beauty is now available in the Indian market, and people are going crazy.
my fav indian content creator x rare beauty 💘 pic.twitter.com/oDSce0lhhn
— ari 🫀 (@YONCEDOLLAZ) June 15, 2023
What happened?
A week ago, Selena Gomez announced on her Instagram that Rare Beauty is finally coming to India on June 15, 2023, in all Sephora stores and online.
You asked, we delivered.@rarebeauty by @selenagomez arrives in-stores and online @heynnnow on June 15. This is makeup made to feel good in without hiding what makes you unique.#SephoraIndialovesRareBeauty #newatsephora #rarebeauty #rarebeautybyselenagomez pic.twitter.com/cjdVqn2nCR
— Sephora (@Sephora_India) June 2, 2023
Just a day prior to the launch; i.e, yesterday, Indians went crazy, resulting in the Sephora website crashing. Today, the famous Lip Oil from Rare Beauty sold out in just 15 minutes.
Some are not happy
Even though some people were super excited and could be found in Sephora stores and online today, others were not as thrilled. The reason behind their lack of enthusiasm was the high cost of Rare Beauty products, which did not align with the pricing standards in the Indian market.
Many people had complaints about the prices of the items being sold and they showed their anger on social media, of course.
- For instance, Rare Beauty's 7.5 ml Soft Pinch Liquid Blush is being sold at Rs 2,900, and
- the 3.8 ml Glossy Lip Balm is being sold at Rs 2,400, which left many customers dissatisfied.
Here are some reactions:
The same Rare Beauty products are sold for the following prices in the US:
- 7.5 ml Soft Pinch Liquid Blush: USD 23 (Rs 1,900)
- 3.8 ml Glossy Lip Balm: USD 20 (Rs 1,600)
just saw the rare beauty price range pic.twitter.com/1mmPrIbujQ
— molly (@guacamolz) June 15, 2023
Rare Beauty was founded on February 22, 2019, by Selena Gomez and soon became a hit. Gomez, who is known for her passion for beauty, developed Rare Beauty. She aimed to challenge the notion of 'physical perfection and instead celebrate individuality' with the brand.