Prada is selling skin cream for Rs 30k, so you can wear Prada on your face now
The venture is not Prada’s first stab at beauty: the label launched its previous range in 2000, and shuttered it shortly after. Photo: dailyO
Nowadays, everyone wants to step into the beauty business, be it Bollywood or Hollywood celebs, and even high-end luxury brands. From Chanel to Gucci, apart from selling expensive luxury perfumes, bags, and other clothes, these brands are now entering the beauty space. The latest one to do so is the Italian brand Prada.
Prada's beauty product launch
- The Italian fashion brand released its much-anticipated Prada Skin and Prada Color ranges on August 1.
- The products — priced from $50 for lipstick and $360 for face serum (we will get into the price and product details in a bit) — were developed by French conglomerate L’Oréal.
- The skincare line includes serum, moisturiser and cleanser; while makeup features eyeshadows, foundation and matte lipsticks.
- Both deploy Prada’s signature triangle logo in packaging and even in the products.
The launch campaign asked shoppers to rethink their relationship with beauty: and asked questions like “Is brown the new red?” or “Can minimal be maximal?” and "What if Pigments turn into Pixels?" etc on their social media page.
The brand, with this launch, is trying to mix tech and beauty.
[READ MORE: The LV microscopic bag just sold for Rs 52 lakh, in latest addition to the mini-bag craze]
The prices and products
The products as expected do not definitely come under the accessible range. For instance,
- Prada is charging 360 dollars (Rs 30,500) for a 60 ml bottle of 'Prada Augmented Skin The Cream'
- The eyeshadow palette 3 colours are priced at 60 dollars (Rs 5,300)
- The refillable lipsticks, which are available in 12 shades, are for $60 or Rs 4,000 each.
It has also named make-up artist Lynsey Alexander as their Global Creative Makeup Artist, and Inès Marzat, a 3D makeup creator, to propel their strategy into AR.
Not the first time
The venture is not Prada’s first stab at beauty: the label launched its previous range in 2000, and shuttered it shortly after.