Myntra is making ChatGPT your personal stylist in sleek new AI update

Mark Zuckerberg once said he preferred to wear the same outfit everyday just to save some mental energy deciding on what to wear. But many of us look forward to dressing up in the best possible way occasionally, or every other day. This desire doesn't necessarily make choosing an outfit easy. 

With so many options in online shopping, scrolling and matching various pieces of clothing, jewellery, and footwear can be exhausting. But not all of us can afford to keep a personal shopper or a personal stylist. Fortunately, technology is here to help us all for free. 

In the latest, Myntra, one of India's fashion and beauty e-commerce giants, has launched a ChatGPT-powered fashion assistant on its app called MyFashionGPT.

Myntra hopes this new feature will help customers choose every piece of clothing and ensemble according to their individuality. 

What's MyFashionGPT and how will it work?

• The feature is available in the form of an added search bar. It allows users to ask questions in a conversational manner and suggests some curated outfit ideas. 
• Just like ChatGPT, the better the prompt, the better will be the suggestions. 
• This tool definitely saves time by cutting down the time needed to search and each and every other item required to go with a particular look. 
• When the user types in their search, the information is sent to the ChatGPT model, whose response is then processed by Myntra's search engine to show the curated list of products. 
• For example, we tried searching for the best summer brunch outfit ideas for a 21-year-old woman and this is what Myntra suggested:

• Myntra suggested three collections to choose from across various price categories. For a 50-year-old woman, the curated list was almost the same except with some additional options for sarees and jumpsuits:

• However, it seems like Myntra's fashion assistant needs to be further refined as it doesn't support elaborate descriptions, support for luxe wear, and a personal touch. 

Myntra says they are the first fashion, beauty, and lifestyle platform globally to launch such a feature for all its customers. However, a German online retailer Zalando also announced a similar fashion assistant powered by ChatGPT in April. 

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ChatGPT fashion

• There's even a thing called ChatGPT fashion nowadays, thanks to TikTok. ChatGPT fashion has over 4 billion views on TikTok, Refinery29 reported earlier this month. People have been asking ChatGPT to help put together their outfits. 
• Of course, since ChatGPT doesn't work with images, all the suggestions and responses made are in text and it is up to the users to visualise the rest. Myntra comes to the aid here, by giving the visual suggestions.

• On the other hand, ChatGPT is better at coming up with outfit suggestions compared to MyFashionGPT, since the latter is limited to products available on the platform. On ChatGPT you can elaborate on the requirements and refine your search. 

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