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&lt;p id=&quot;p_1&quot;&gt;Victoria's Secret caused a huge backlash when it unveiled campaign slogan 'The Perfect Body' splashed across an image of skinny models.&lt;/p&gt;&lt;p id=&quot;p_2&quot;&gt;More than 27,000 people signed a Change.com petition started by three students asking for an apology, and for the initiative to be scrapped.&lt;/p&gt;&lt;table width=&quot;100%&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;img src=&quot;https://akm-img-a-in.tosshub.com/sites/dailyo//story/embed/201504/curvy-kate-story_040815055908.gif&quot; alt=&quot;curvy-kate-story_040815055908.gif&quot; /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td&gt;&lt;strong&gt;A new campaign from Curvy Kate recreates the image using models of all shapes and sizes&lt;/strong&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p id=&quot;p_3&quot;&gt;And a few days later, the US lingerie firm changed the wording of the advertisement - but that hasn't stopped similar brands poking fun at the ridiculous message of the original slogan.&lt;/p&gt;&lt;table width=&quot;100%&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;img src=&quot;https://akm-img-a-in.tosshub.com/sites/dailyo//story/embed/201504/victorias-secret-sto_040815060024.gif&quot; alt=&quot;victorias-secret-sto_040815060024.gif&quot; /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td&gt;&lt;strong&gt;Victoria's Secret caused huge consumer backlash when it unveiled its campaign last year&lt;/strong&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p id=&quot;p_4&quot;&gt;&lt;iframe id=&quot;molvideoplayer&quot; title=&quot;MailOnline Embed Player&quot; src=&quot;http://www.dailymail.co.uk/embed/video/1132452.html&quot; width=&quot;690&quot; height=&quot;500&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt; Read more &lt;span style=&quot;color: #3366ff;&quot;&gt;&lt;a style=&quot;color: #3366ff;&quot;  rel='nofollow' href=&quot;http://www.dailymail.co.uk/femail/article-3024238/Curvy-Kate-mocks-Victoria-s-Secret-ad-campaign-plus-size-spoof-Perfect-Body.html#ixzz3Wif9J2r5&quot; target=&quot;_blank&quot;&gt;here&lt;/a&gt;&lt;/span&gt;.&lt;/p&gt;

Lingerie wars: How Victoria's Secret's 'The Perfect Body' ad got a dressing down