[Memes] Lalu's fair and golden moment with Baba Ramdev

Also read: Why Ramdev's Patanjali is a fascinating success story

One of the most interesting dramas taking place in India hardly gets a reference on the political pages, though economic reporting tends to be hysterical about it. The latter reports about the rise of Ramdev's firm Patanjali to a major corporate status. The reports claim that Patanjali makes P&G nervous, its advertisement expenses signalling a new medical multinational.

In a few months, Patanjali has become a household name. This battle has to be seen in terms of the politics of knowledge and communication.

Read more here.