The Northman poster without movie title goes viral. Marketing stunt divides Twitter
What is a movie without a poster? Similarly, what is a poster without the title of the movie? Meaningless, right?
But... Seems like Hollywood is trying to add sense to this weird concept.
The posters of a Hollywood film, The Northman, are all over the subways of New York but with the most crucial info missing: the very title of the movie. Instead of the title, the poster says, "Conquer your fate."
But who on earth forgets to put the title of the movie on a movie poster?! Everyone on Twitter wants to know the answer to this question.
lol they forgot to print the title on the subway ads for The Northman pic.twitter.com/laMA3Juc3w
— JM Mutore (@JM3K) April 3, 2022
It’s for The Northman, but looks like the subway posters forgot to add the title haha
— Ryan Meitzler (@ryanmeitzler) April 4, 2022
If you are thinking the same and are about to Google the movie (it's called The Northman, like we said earlier) and the poster, then congratulations, you have successfully fallen for their marketing strategy.
A PUBLICITY STUNT IT IS
The title has been deliberately removed from the poster. This is nothing but a genius marketing stunt.
After removing the title from the poster, the whole internet is talking about the movie in some way or the other. Some are Googling the movie, while the rest are searching for it on social media. And like this, everyone knows about the movie through social media and word of mouth.
Well, some Twitter users have also cracked this code.
The Northman posters did not include their movie title ? id like to believe this is a marketing strategy huhuhu
— Gannika Girlie (@schmuckmouth) April 5, 2022
Is it possible they intentionally left the title off the movie poster for The Northman so that this would become a viral internet sensation, thus spreading word of the title like wildfire?Because if so... GENIUS.#FilmTwitter https://t.co/2KHjy76VW5
— Jeremy (@JeremyWingert79) April 4, 2022
Tbh the marketing tactic of not putting the title on the poster is genius, absolutely everyone now knows about The Northman because of the memes.
— Chrisnullan MacCartny (@Chrixiam98) April 5, 2022
Marketing team of The Northman forgetting to put the title on the poster is my favorite twitter thread on this rainy Monday. https://t.co/XTR9HTUWpe
— chenling (@chenlingzhang) April 4, 2022
BUT HOW CAN TWITTER KEEP CALM, RIGHT?
Twitter is divided on this nameless film poster. Some are calling it a genius marketing plan, while others are simply meme-ing it.
So the movie The Northman put up posters without the name and people spent the whole day making memes and loling and it made me look it up and see the cast, director, and writer connected and the story and now I actually want to see it…so win win.
— Adam Grimord-Isham (@Grimisham) April 5, 2022
Whenever any XYZ incident takes place, memers have a field day. Twitter is loaded with memes on the poster and some are quite hilarious.
Hope you're all gonna show up and watch The Northman instead of just sharing memes.
— Nick Savvides (@nicksav) December 21, 2021
Many are editing the poster and adding any random name to it.
coming…… “soon” https://t.co/NWYAiqU3yv
— essie • ken roy apologist (@murdocroy) April 4, 2022
There, fixed it. pic.twitter.com/vpfMsgEgPc
— Sam Vanivray (@SamVanivray) April 4, 2022
Okay really really done. It's full-blown mate-a-movie at this point. pic.twitter.com/qsULnx9k1c
— Boy I'm glad that's over. (@WorkyWood) April 4, 2022
Lol! One minor adjustment... pic.twitter.com/Ptl7k1pInA
— Boy I'm glad that's over. (@WorkyWood) April 4, 2022
Fixed it pic.twitter.com/c0zL9FhGJq
— Zardoz (@ArtyFrayn) April 4, 2022
ABOUT THE FILM
With a star-studded cast, Robert Eggers’s The Northman will be released on April 22 in the US. Starring Alexander Skarsgård, Nicole Kidman, Claes Bang, Anya Taylor-Joy, Ethan Hawke, Björk, and Willem Dafoe, the film is a historical epic.
The story of the film revolves around a young Viking prince, who is on a quest to avenge the death of his father and he wants to reclaim the throne. The prince’s uncle brutally murdered his father and also kidnapped his mother.
If this sounds interesting to you, here’s the trailer of The Northman.
Just out of curiosity... what would you have added in the poster?