Baingan-flavoured condom from Durex. Stand by for some stir-fried sex

Are we now eating our condoms?

While the entire hype around flavoured condoms is in itself a matter of sweaty and steamy debate, Durex's latest will leave you stuffed.

The world's most famous condom company has launched a baingan-flavoured condom!

Eggplant (in American) or aubergine (in British English) isn't that gentrified in India. Baingan ka bharta in our tiffin boxes is nostalgia of a deeply embarrassing kind.

Now Durex wants us to relive those terrifying memories of school daze by luring us into putting baingan-flavoured condoms on!

Next what, bitter gourd-flavoured rubber? For a colon cleanse of the soul as we do it?

This "global launch" means brinjal emojis are the newest electronic yardsticks of coolness.

While we lauded Durex's campaign to have a condom emoji - all in the service of having good sex education, of course, and safe sex, the eggplant adventure isn't quite getting "planted" in us.

Loading up on iron-y, are we?