J Hope of BTS signs Louis Vuitton, becoming the newest K-Pop house ambassador in high fashion
When J Hope appeared in the Louis Vuitton menswear show in January 2023, fans began to speculate that something big was about to happen. And they were not wrong.
What?
The French luxury brand Louis Vuitton named the K-pop star and member of the boy band BTS as its new brand ambassador on Friday (February 24).
In April 2021, BTS were collectively named a brand ambassador for LV, but the deal soon expired. With the group now taking a hiatus, its members are signing off on individual deals with fashion brands and are also preparing for mandatory army service.
The craze for K-pop and especially BTS is not new and brands especially fashion ones, have been on a hiring spree for the BTS members as the face of their houses.
Park Jimin for Dior
- Park Jimin, the vocalist and dancer of BTS is Dior's newest Global Ambassador. Dior announced the news on January 16 by posting a series of images of Jimin in their most recent summer 2023 collection on Instagram.
- He has a experience of working with Dior as the brand's designer Kim Jones already created a custom stage outfit for BTS in 2019.
- Recently, he also attended the Dior Men's Winter 2023/2024 show at Paris Fashion Week.
Suga for Valentino
- Another BTS member, Min Yoongi aka Suga, has also been chosen as a brand ambassador for Valentino. On January 17, Valentino revealed that Suga has joined its group of brand ambassadors, known as "Di.Vas", as the newest member.
- Pierpaolo Piccioli, who is the label’s creative director, described Suga as a “multi-faceted artist” and said that he perfectly embodies everything that the DI. Vas's testimonials stand for: diversity, inclusivity, creativity, and passion.
J-Hope is joining Vuitton along with ambassadors like Jackson Wang, Deepika Padukone Bradley Cooper and Tahar Rahim.
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