Ned Fulmer, Try Guys and the Cheating Scandal: Why Internet is blowing up

If you know who are Ned Fulmer, Ariel and Alex Herring, I'm sorry (including for myself) that things have come to this stage. The reason why you know them is social media. 

First, here's a brief on what the story is and who said what. 

Who are the Try Guys? You would know about the Try Guys if you ever had a Buzzfeed phase in the 2010s. It is an uber-popular YouTube channel called Try Guys with 7.8 million subscribers. The title of the channel pretty much sums up what they do.

• They try out all sorts of stuff on themselves.
• One of the first viral videos of the Try Guys was them trying on a pair of women's underwear.
• Since then, they have tried out everything under the sun; from labour pain simulation to eating moving tentacles.

There are… or were… four main guys in the Try Guys -

• Ned Fulmer,
• Keith Habersberger,
• Zach Kornfeld, and
• Eugene Lee Yang.

Now they are down one guy. 

But why? Try Guys recently announced that they are no longer working with one of its core members, Ned Fulmer. The announcement came as rumours were swirling on the internet that Fulmer cheated on his wife Ariel with a co-worker, Alex (Alexandria) Herring. 

What they are saying: Ned Fulmer issued a statement following Try Guys' announcement acknowledging that he did indeed have a "consensual workplace relationship" while being married.

• He apologised to the team and their fans, and most importantly his wife;
• and said that he would be focusing on his family at the moment. 

Ariel Fulmer, Ned's wife, said that currently,

• their family is more important to them,
• and requested fans to respect their privacy. 

Alex Herring hasn't said anything, as of yet.

Why is this news? So, some YouTuber cheated on his wife.

• Why is there so much noise on the internet?
• Most importantly, how did his cheating scandal get him fired from a channel he helped create? 

It's because we live in the 21st century, where YouTubers are celebrities. 

Ned Fulmer's popularity and fame have come out of monetising his very real life and his family.

If you don't believe watching other people's very normal life can be interesting, check out the 4.8 million views on Ned and Ariel's house tour or Ariel's first mammogram.

• The couple even started a successful show called Try DIY about home improvement, a podcast called Baby Steps on parenting, and a lot more. 

Ariel has also appeared on the Try Guys several times. 

How it all came crashing down: Ned Fulmer's cheating scandal was unravelled by a few Reddit users, who posted a video of him dancing with a woman and kissing her, who was allegedly not his wife.

• Hawk-eyed internet detectives also noticed that Ned has been missing from the recent Try Guys episode teasers. 

Since Fulmer's personal and professional lives were inseparable, it is no wonder then that his personal scandal affected the Try Guys. It's not like a celebrity cheating scandal because an actor is usually playing a different character in movies; unlike the YouTubers, who play themselves. 

Ned was a 'Wife Guy': With regards to the way Ned often referred to his wife, there's a term on the internet for the category of men; it's called the Wife Guys. 

• Ned Fulmer was a Wife Guy and so was Adam Levine, the musician who was the internet's last obsession for his 13-year-old-level sexting skills with a woman (or women) who was not his wife. 

A Wife Guy is a man whose persona and branding are based on the fact that he's in love with the woman he married. For example: Ryan Reynolds, John Legend, Shah Rukh Khan, etc.

They place their wives on a pedestal and their hobby is to never shut up about how married they are. 

They are the men whose Twitter/Instagram bios read "@JaneDoe's husband", "father", etc.

In the background: Ned Fulmer's cheating scandal comes right after another well-known Wife Guy; a musician, Adam Levine's embarrassing texts to model Sumner Stroh were leaked. Levine is married to Victoria's secret model Behati Prinsloo.

What happens to Try Guys and Ned Fulmer? It is largely unknown what happens between the Try Guys and Ned Fulmer going forward.

• Ned still has a significant stake in the channel.
• As for Ned and Ariel, paparazzi or whatever they are called in the internet age; snapped photos of the couple wearing wedding bands and walking together. 

Moral of the story, perhaps, is to not overshare on social media.