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Why Ringing Bells CEO of Freedom 251 is in trouble

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DailyBiteMar 02, 2016 | 13:07

Why Ringing Bells CEO of Freedom 251 is in trouble

Also read - Freedom 251 rings of a marketing fraud

On January 17, the Indian mobile phone industry was shaken by the news of the unveiling of a phone that is so cheap that even the Indian Cellular Association has said it is impossible.

Ringing Bells launched Freedom 251, a smartphone, priced at Rs 251 (around $4). The executives tried in vain to elucidate how and why they have set the price at Rs 251, even though the actual price of the phone is around Rs 2,500.

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Last updated: March 02, 2016 | 13:10
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