Every girl must have hesitated at least once in her life bringing up the itchy and supposedly bitchy "condom talk" in the middle of a hot and sweaty session with a fellow male. Forget talk, it's usually a rubbery grunt, an inscrutable communication best left to a sign language of mutual embarrassment or shared kink. But, seriously, why? Whether it's a sudden and frisky encounter in a hotel bathroom, or a much-anticipated sex after that cute date, a condom is the handiest and surest way to a safe and healthy sexual experience. Yet women, not just young and unsure, but even the older and super successful professionals, stumble on an imagined roadbreak when they think of the condom. All because these women think that their respective male counterparts will consider it a rude interruption, an offensive intermission to some, to quote William Wordsworth, "spontaneous overflow of powerful emotions".
Girls, you couldn't be more wrong! And this Durex commercial hits the nail on its head by getting a bunch of delectable dudes to say exactly that: "When it's on, it's on!"
Yes, really. Condoms are not uncool, even if you get them free, from a government-sponsored vending machine. Condoms are the easiest ways to prevent unwanted pregnancies, particularly among teenagers, and you knew that always. Then why were you afraid to bring that up?
Nice job, Durex! We know you have to sell more of your stuff, but what the heck! Better listen to you than to the nutjobs like Barkha Shukla Singh, former Delhi Commission for Women chief, who wanted the government to ban this Sunny Leone condom ad. Listen up, Good Indian Women: a condom will help you keep up the lid of "goodness" while you try out some badass moves. Just remember, "when it's on, it's on!"