Also read: Why Modi and Ramdev can't master true form of yoga
Correct branding is essential to project oneself in public life. And Prime Minister Narendra Modi is a master when it comes to marketing himself. Along with his friend Baba Ramdev, the prime minister has managed to position himself as the champion for the cause of yoga, India's oldest cultural heritage and largest export.
One of my most favourite books is Patanjali's Yoga Sutra. What makes Patanjali unique is that he is absolutely scientific. He never assumes and he never denies. Patanjali says god is one of the many ways to reach the ultimate. But it is not necessary to believe in god to reach your destination. God is a path; some may choose that path, others may choose another; the path is not important, the goal is. God is just one of the paths.
